When we think of the Alps, we picture snow. We envision cold climates, fresh powder, and après ski. But many don’t think of the Alps as a getaway destination for a summer holiday.
The mountains are undeniably magical in winter. However, the beauty of the Alps is just as enchanting in the summer and, at Oxford Ski Company, we believe the European Alps are the perfect holiday destination no matter the season.
Here are six reasons that might inspire you to make them your summer holiday of choice:
1. The summer scenery in the Alps
There are plenty of reasons to head to the mountains this summer, and the incredible beauty of the Alps is at the top of the list.
Expect rolling green hills and endless blue skies, pristine lakes and snowcapped peaks. For nature lovers and all those who enjoy being outside, summer is the perfect time to visit the Alps.
The Swiss Alps are regarded for their stunning scenery, while the French town of Chamonix is especially beautiful in the summer with its views of the Mont Blanc Massif.
Discover more reasons why Oxford Ski Company recommend a summertime visit to Chamonix in our article: ‘Top 10 reasons to visit Chamonix’.
2. The Alps offer respite from the norm

Take a break from the crowded beaches of the Mediterranean and, instead, enjoy the Alps in a new light.
The Alps offer a balanced blend of action and relaxation for your summer holiday. You could be hiking one day, then sampling the best in Italian cuisine the next. If you prefer, you can simply relax by the lake and soak up the sun every day. The choice is yours.
Whatever you do, you’ll have the breathtaking peaks of Europe’s largest mountain range as your backdrop – and that’s a sight that never grows old.
3. The Alps are a wellness hotspot in summer

The origins of tourism in the Alps are rooted in the wellness retreat. The 19th century saw visitors flock to the mountains’ lofty peaks in the summertime to indulge in their spas and wellness centres.
Fast forward to the 21st century, and the Alps remain an enviable location for a spa holiday. Hotels such as the Lefay Resort in the Dolomites and W Verbier have exceptional spa facilities, whilst many of the luxury chalets in our portfolio have outstanding private spa and wellness amenities of their own.
4. The perfect climate for a summer escape

While winter in the mountains might keep you busy with skiing or snowboarding, summer offers a fantastic chance to explore the nearby alpine towns and villages. Each place has its own unique charm, and there’s so much to learn and experience. Take the time to chat with the locals, enjoy traditional dishes, and admire the beautiful alpine architecture.
5. Culture, history, and very good food

Whilst winter in the mountains might see you preoccupied with skiing or snowboarding, summer presents a great opportunity to explore nearby alpine towns and villages. Each location has its own charm and there’s plenty to be learned and experienced. Talk to locals, indulge in traditional cuisine, and take in the alpine architecture.
6. A summer activity for families and friends

It may sound cliché, but summer in the Alps truly does provide something for everyone to enjoy. Whether you want to go for a hike, a leisurely wander, a bike ride or paddleboarding, the varied landscape of the Alps provides an abundance of opportunity.
For avid cyclists, the Dolomites is a must-visit location, with a vast array of terrific mountain biking routes. Meanwhile, St Moritz Lake is a stunning venue for a selection of different watersports, whilst its smaller surrounding lakes serve as great bathing lakes, allowing you to relax and unwind in the heart of nature.
Allow Oxford Ski Company to find you the perfect accommodation to complement your summer holiday in the Alps. Choose from the following destinations for the finest summer getaway:
